Our Vision
To empower brands and team members to drive growth and innovation through collaboration, creative problem-solving, and data-driven insights, fostering long-term growth for our brands.
Our Partner Team
Lisa Thorson brings 14+ years of CPG experience as a broker and sales manager, combined with 8+ years in data analytics.
As the founder of Run the Numbers, Lisa specializes in helping brands navigate sales strategy, trade spend, and retail analytics—turning data into actionable growth strategies.
Matt Fendley has over 12+ years of founder experience and a deep understanding of what it takes to build and run a brand. His expertise in operations, from supply chain to systems building, makes him a highly skilled partner who helps emerging brands find focus, structure, and forward momentum.
Stone Zhang leverages a Master’s in Data Science and CPG experience to turn complex data into actionable insights. Skilled in Tableau, Power BI, and Excel, Stone helps brands optimize sales, trade spend, and retail performance through data-driven decision-making.
Victoria Hartman brings over 25 years in the CPG industry and has led high-performing sales teams for legacy natural food brands and a top national food broker while driving market expansion and revenue growth. Specializing in go-to-market strategy, brokerage management, and commercial execution, she helps brands navigate retail complexities, optimize performance, and achieve sustainable success.
Leora Krause brings 20+ years of deep retail expertise and a proven track record supporting CPG brands through the complexities of getting products on shelf and keeping them there. Specializing in retail strategy, buyer relationships, and sales team management, she helps brands navigate the sales landscape with clarity and confidence. She strengthens commercial execution and drives meaningful, sustainable growth for the brands she serves.
